Our friendly, knowledgeable team are ready to help you

Special offers on Bernina, Pfaff , Husqvarna , Babylock and Horn Furniture. Please call 0118 957 1845 or 01483 567609 for details.
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About Us

Established in 1956, we are one of the longest established dealers in the United Kingdom and Europe.

With over 60 years continuous trading we've amassed a huge knowledge and we are pleased to share our expertise with our customers - from hobbyists to educational authorities.

We are very proud to be one of the longest established sewing machine dealers in the UK. We have been Bernina agents since 1957, Pfaff agents since 1958 and Husqvarna and Viking agents since 1959.

Visit our showrooms and see the latest technology in action as well as examples of work that can be produced.


Best prices

Online and mail order sales covering all areas in the UK including Ewell, Southall, Horndean, Battersea, Epsom, Birmingham, Tunbridge Wells, High Wycombe, Witney, Loughborough, Winchester, Salisbury and Eastleigh.

As well as unrivalled customer service we guarantee the best prices on the internet for:



Terms and Conditions of Sale


Showrooms in Reading and Guildford


We're easy to find:

Reading showroom Guildford showroom
Sewmaster Sewing Machines
3 West Street
Berkshire RG1 1TT
Sewmaster Sewing Machines
26 Chertsey Street
Surrey GU1 4HD
Reading 0118 957 1845
Guildford 01483 567609
Opposite the old Primark store
Opening Hours 9:00 to 5:00 Monday to Saturday
Opening Hours 9:30 to 5:00 Tuesday to Saturday
(Closed Monday)