Buy now to beat the 7% price increase in July on Bernina sewing machines and overlockers . Special offers on Bernina and Pfaff sewing machines please call 0118 957 1845 or 01483 567609 for details

Our friendly, knowledgeable team are ready to help you



Husqvarna 690Q

Hello Mark, I just wanted to say thank you very much for such great, quick and efficient service from you. I wanted a new machine and wanted to buy local (and not from amazon etc) and so my choice of machine was based on what your company supply. I had a play with the machine earlier that you delivered this morning and it’s awesome. I have a very busy weekend planned with it! Really lovely service and I will certainly recommend you to friends and family. I will certainly be in contact for any service needs for the machine.

Thank you again and have a great weekend. HM 5/6/20

Pfaff Passport 3.0

I have visited Sewmaster in Guildford three times in the last month. The first time I wanted advice about buying a new sewing machine. The two women in the shop, late on a Saturday gave me time and valuable advice. I returned two weeks later to purchase a machine. Again, before I left the shop they showed me how to perform various basic functions. I went away and got sewing - when I had a problem, I rang for advice and was given a helpful troubleshooting lesson over the phone. I returned yesterday as I could not resolve a problem, I was given swift attention and the problem was rectified and I am happily sewing again. I would thoroughly recommend this shop and its staff.

Thank you. RM 26/10/19

Dear Mark

Thank you very much for the kind gift of foot 24. As we drove home I remembered I needed one and said I would buy it next time I was in Reading and now I don't have to! I am really enjoying getting to know my new machine, it sews like a dream and I'm very pleased with it. I hope you and your family have a wonderful Christmas,

Best wishes Mrs C

 The extension table is exactly right. 

  I appreciate your service.  Thanks! Mrs W

"Gem of a shop in Guildford"

Yet another example of good service from this gem of a shop in Guildford.  Initially I was recommended to buy my Pfaff machine by a sewing teacher, which I did and found their customer service very good.  Since then I took my machine in to the shop for a little help - no charge and kind and genuine help given.  Yesterday I phoned to order a part.  The phone was answered promptly but as there was a customer in the shop they took my number and phoned me back promptly.  Couldn't ask for more. 

"A big thank you to everyone at Sewmaster"

I would like to say a big thank you to everyone at Sewmaster for your help following my query about the missing Sew Essentials Tool that was part of my order of a Bernina 580 sewing computer - as Bernina call it.

I received the Sew Essential Tool in the post this morning (Saturday).

Once again, thanks for your swift service.

"Staff were helpful, friendly and knowledgeable"

I bought a Bernina 800DL Overlocker from Guildford today where the staff were helpful, friendly and knowledgeable and having assessed my requirements, guided me into my choice of machine without trying to
persuade me to buy the more expensive model.  In addition, having forgotten to buy reels of thread in the shop, the son of one of the team delivered the thread to my house (10 miles from Guildford).  What service!

I really appreciate the service received today. Thank you.

"Staff at both shops have always been really helpful and friendly"

This is the third machine I have bought from you over the past 28 years ish and you have carried out repairs on my old Bernina.  Staff at both shops have always been really helpful and friendly.