Babylock demonstration day at our Guildford shop on Friday 7th September. It should be fun, hopefully you can join us.
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About Us

Established in 1956, we are one of the longest established dealers in the United Kingdom and Europe.

With over 50 years continuous trading we've amassed a huge knowledge and we are pleased to share our expertise with our customers - from hobbyists to educational authorities.

We are very proud to be one of the longest established sewing machine dealers in the UK. We have been Bernina agents since 1957, Pfaff agents since 1958 and Husqvarna and Viking agents since 1959.

Visit our showrooms and see the latest technology in action as well as examples of work that can be produced.


Best prices

As well as unrivalled customer service we guarantee the best prices on the internet for:



Terms and Conditions of Sale


Showrooms in Reading and Guildford


We're easy to find:

Reading showroom (Opposite Primark) Guildford showroom
Sewmaster Sewing Machines
3 West Street
Berkshire RG1 1TT
Sewmaster Sewing Machines
26 Chertsey Street
Surrey GU1 4HD
Reading 0118 957 1845
Guildford 01483 567609
Opposite Primark
Opening Hours 9:00 to 5:30 Monday to Saturday
except Wednesday close at 5.00pm (Closed Sunday)
Opening Hours 9:30 to 5:00 Tuesday to Saturday
(Closed Sunday and Monday)