Celebrating 50 years in business 1956 - 2006
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NEWS

Summer 2004: We now stock the Robison Anton and Sulky sewing thread ranges:

Globetrotting - by Melanie Henderson (Article Printed in Sewing World, January 2003)

"Packed with fantastic shops, restaurants and pubs, Guildford, located on the London commuter belt, is also home to Sewmaster Sewing Machines. Sewmaster is a family run business, originally established in 1956 in Staines and is primarily run by Mark Boswood, son of the company founder. Mark has been involved since 1980 and also runs their other branch in Reading, which has an identical choice of machines and services.

Sewmaster has recently relocated to 'bigger and better premises' 200 yards from the main shopping centre in Chertsey Street. They are the largest Pfaff dealer in the UK as well as stockists for all makes of European machines, including Bernina and Husqvarna Viking, as well as Brother, Fristar and Rossman, Silver Viscount and Elna, Most of the machines are on display. "We encourage our customers to 'take them on a test drive' and always try and match the machine to the individual, " Mark explained. Servicing and warranty work is also available and Sewmasters prices are extremely competitive. Trade-in's on old machines are encouraged, the majority of which are available to buy once reconditioned.

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Mark and Irene, Reading Branch manager

Sewmaster offer an excellent after-sales service. Tuition courses come as standard, but new owners have the option to split these into one hour sessions. "We try and show people how to use their machines to their full capabilities, not give them a quickie tailoring course", said Mark.

Mark hopes to establish a sewing club. "This will be available to anyone who wants to learn about sewing and we would also welcome sewers who could pass their skills on to others", enthused Mark. Sewmaster also stock some haberdashery, primarily aimed towards machine sewing, and an extensive selection of sewing machines feet for all the makes and models they sell.

Right hand man

Mark spends some of his time at Sewmaster in Reading and when he's not around, the shop is left in the very capable hands of Irene. Irene is originally from the Netherlands and has been with Sewmaster for just over a year. Not only is she very experienced, she regularly attends various courses and training days with all the sewing machine companies to keep up to date with the new models.

We particularly liked the fact that the enormous range of brands and sewing machines in stock, make this a perfect 'one-stop' shop for a first time buyer who can try a great variety, all under one roof. Mail order is available, but Mark says, "we much prefer first time buyers to visit the shop and find the machine that suits them and their budget and will always advise them to come and see us." If there is a specific brand or model you wish to try, contact Mark or Irene in advance to make sure they can give you their full attention. "

© SEWMASTER 2000 - 2006