SUMMER SALE now on INTEREST FREE CREDIT on selected models.Extra discounts on SEWING MACHINES, OVERLOCKERS and CABINETS. Phone 0118 957 1845 or 01483 567609 and qoute " SUMMER SALE " and save ££££s

Telephone:
Reading 0118 957 1845
Guildford 01483 567609

Adjustoform

Dressforms

Juki

Overlockers

TruEmbroidery SOFTWARE FOR MAC

Software

Pfaff

Sewing Machines

Overlockers

Steam/Dry Ironing Presses

Software

Embellisher

Sewing Machine Extension Tables

Sewing Presser Feet

Bernina

Sewing Machines

Overlockers

Software

Sewing Presser Feet

Husqvarna

Sewing Machines

Overlockers

Software

Singer

Sewing Machines

Overlockers

Steam/Dry Ironing Presses

Horn

Cabinets

Silver Viscount

Sewing Machines

Overlockers

Knitting Machines

Steam/Dry Ironing Presses

Bernette Swiss Design

Sewing Machines

Babylock

Overlockers

Embellisher

History


1956 George Boswood started the company in April, opening a shop at 1 Church Street, Staines.
1956

Terry Boswood joined the company. We moved into Reading opening a small  shop at 95a Oxford Road.

As there were not many new machines available we sold mainly reconditioned machines which entailed the machines being re- enamelled, re- chromed and worn parts replaced. This became so successful that we started supplying John Barkers Department Store in High Street Kensington. We also started supplying local factories with machines. A lot of the sales were done by door to door canvassing and newspaper coupons.

Towards the end of the year we started selling new sewing machines.  Bernina imported from Switzerland and Alfa manufactured in Spain.

1958 Introduced new Pfaff sewing machines imported from Germany.
1959 Introduced new Husqvarna sewing machines imported from Sweden.
1960 We started to import our own machines from Czechoslovakia, made in the town of Brno where Pfaff had their machines produced alongside the German factory.
1961

We needed larger premises in Reading.  We moved to 126a Friar Street and for a while we had two shops in Reading until the Oxford Road shop was compulsory purchased by Reading Council for the Inner Distribution Road (IDR).

Business continued to grow due to the new business with Schools, Hospitals and Factories in the area. The first school we supplied a sewing machine to was The Holt School in Wokingham which we still do business with to this day.

1966 George Boswood retired from the company.
1972 Moved from 126a Friar Street Reading and relocated to our current premises 3 West Street, Reading purchasing the freehold to the property at the same time.
1974 The Knitting machine business started to take off.
1980 Mark Boswood joined the Company full time.
1997 Opened a shop at 12 Epsom Road Guildford.
2000 Terry Boswood retired from the day to day running of the business although to this day he still helps out behind the scenes with Mark Boswood taking over the day to day running of the business.
2002 Relocated to larger premises at 26 Chertsey Street Guildford.
2003 Yvette joined the company as manageress of the Guildford shop.
2005

Purchased the freehold for 26 Chertsey Street Guildford.

We are a family run controlled business and as in any successful business a lot is owed to the Staff past and present who have helped make the business a success.

But we wouldn’t be where we are today without satisfied customers, some of whom have second and third generations of families still visiting us 60 years later.



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Special offers

Pfaff 350P Embellisher DISPLAY MODEL.
£199.00

Bernina 1008 Includes Free arm extension table and Foot 24 worth £113.50
£799.00

Husqvarna Opal 670 SPECIAL OFFER INCLUDES HUSKYLOCK S15 OVERLOCKER
£880.00

Bernina 1300MDC Overlocker £100.00 off whilst stocks last
£995.00

Bernina 580 Includes Embroidery Unit worth £900.00
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Bernina 700 Buy Version 8 Designer Plus Software for only £550.00 saving £545.00
£3,495.00

Bernina 790 E Includes free Version 8 Designer Plus Software worth £1095.00
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