About Us
Established in 1956, we are one of the longest established dealers in the United Kingdom and Europe.
With over 50 years continuous trading we've amassed a huge knowledge and we are pleased to share our expertise with our customers - from hobbyists to educational authorities.
We are very proud to be one of the longest established sewing machine dealers in the UK. We have been Bernina agents since 1957, Pfaff agents since 1958 and Husqvarna and Viking agents since 1959.
Visit our showrooms and see the latest technology in action as well as examples of work that can be produced.
Best prices
As well as unrivalled customer service we guarantee the best prices on the internet for:
ADJUSTOFORM + BERNINA + PFAFF + HUSQVARNA-VIKING + SINGER + SILVER VISCOUNT + HORN CABINETS
Showrooms in Reading and Guildford
We're easy to find:
Reading showroom (Opposite Primark)
SEWMASTER SEWING MACHINES
3 West Street
Reading
RG1 1TT (Closed Sunday)
Tel: 0118 957 1845
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Guildford showroom
SEWMASTER SEWING MACHINES
26 Chertsey Street
Guildford
GU1 4HD (Closed Sunday and Monday)
Tel: 01483 567609
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